Canada Goose Says Goodbye to Fur

Canada Goose confirms its commitment to sustainability and eliminates fur from all of its products by the end of 2022.

This is just the latest in a series of activities undertaken by Canada Goose to preserve biodiversity on our planet, as told on the dedicated platform “HUMANATURE”.

Excellence through sustainability

Founded in Toronto in 1957, Canada Goose has always stood out for its excellent quality, bringing style and luxury to high Altitude. The high-performance products and their unique look, exalt the Made in Canada label, confirming its commitment to sustainability along the entire supply chain, starting from the design. Thanks to an integrated sustainability strategy designed over the long term, Canada Goose pursues and promotes the Sustainable Development Goals outlined by the United Nations, through concrete actions with strong identity values told on the purpose-driven platform HUMANATURE. 

Already in 2019, the Canadian brand began to measure and publish the direct and indirect carbon footprint of its activities, committing to achieve carbon neutrality by 2025, reducing its impact by more than 80% compared to current levels. This is an important promise that Canada Goose is fulfilling, starting with significant investments in energy efficiency from renewable sources, to the production chain and the creation of more sustainable products.

Canada Goose’s revolution for the planet

Goodbye to fur by the end of 2022. Canada Goose, the brand made famous worldwide by its parkas and iconic products adorned with fur, has good and unexpected news. By the end of 2021, it will end its purchase of furs, which will cease to be produced by the end of 2022. Humane Canada CEO Barbara Cartwright said:

This is a significant step toward building a more humane and sustainable world. We applaud Canada Goose’s commitment to end the use of all fur by the end of 2022 and the leadership position they are taking within their industry”.

This isn’t the first disruptive decision by Canada Goose, who already surprised everyone earlier this year with the launch of the Standard Expedition Parka, reducing carbon emissions by 30%. The parka also requires 65% less water during the production process, thanks to innovative manufacturing methods. The same research and development have led to the introduction of a new category of lightweight down jackets, Cypress and Crofton, made of recycled nylon. Confirming their commitment to the planet and the excellence of their products, Canada Goose offers a lifetime guarantee.

Humane treatment of animals

Habitat conservation, biodiversity protection, and animal welfare..

These are just some of the objectives of Canada Goose, a brand determined to consolidate its commitment to the planet through the HUMANATURE platform, in collaboration with important realities such as Humane Canada and Polar Bears International.

Humane Canada, the largest animal welfare organization in the country, is supporting the Canadian brand in the transition from its own Down Transparency Standard (DTS) to the international Responsible Down Standard (RDS). This latter excludes invasive or harmful treatments for animals, guaranteeing the origin of natural feathers from animals protected and treated in full respect of the “Five Freedoms” that guarantee their welfare. To promote the conservation of the Arctic and polar bears, Canada Goose supports and funds research and training activities in collaboration with Polar Bears International, while also helping local communities of Inuit with the project Atigi.

Zac Mills in the North Pole for Polar Bears

The entire supply chain united for sustainability

Keeping the planet cold and warming the people who live on it. This is the mission of Canada Goose, which has always offered functional, high-performance products that meet the needs of consumers.

This is flanked by an artisan production that pays attention to details and above all, to the planet. Thus Canada Goose has adhered as an official SYSTEM partner to the bluesign® raw material standard, an independent body that controls the origin and processing of the fabrics used. The bluesign® approved materials comply with a series of criteria in full respect of the environment and the human rights of the workers.

By 2025, Canada Goose is committed to using 90% sustainable fabrics and materials. That same year, the Canadian brand will achieve 100% sustainable solutions in packaging manufacturing.
To reduce the use of virgin material throughout the supply chain, Canada Goose is implementing circular strategies to recycle and reuse pre-and post-consumer materials and products, while also promoting initiatives such as the “Fur Buy Back Program”.

“Our goal has always been to make products that offer exceptional quality, protection from the atmospheric phenomena, and perform to the needs of consumers. This decision transforms how we will continue to do just that,” said Dani Reiss, president, and CEO of Canada Goose. “We continue to expand – across geographies and climates – by launching new categories and products designed with intention, purpose, and functionality in mind. At the same time, we’re accelerating the sustainable evolution of our designs.”

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