From today until January 26, 2025, The Green Circle takes center stage at Milano Home, the international fair that annually celebrates home and lifestyle products at Fiera Milano Rho. The Green Circle is not just a special exhibition area—it’s an emotional journey into the stories behind objects and their creators, showcasing the beauty of blending innovation and sustainability through design.
Curated by Raremood, the Bio Interiors department of Goldmann & Partners srl SB, The Green Circle represents a celebration of creativity intertwined with respect for our planet.
The Sustainable Mag and Its Partnership with The Green Circle
At The Sustainable Mag, we are proud to be the official media partner of The Green Circle. For us, this partnership is more than just collaboration—it is a meeting of shared visions and values. Our mission is to amplify the voices of those who see opportunities within the complexity of sustainability. We look at the world through the eyes of those who find beauty in the harmony and balance of infinite solutions for the planet.
Together with The Green Circle, we aim to showcase the crucial role design plays in uniting functionality, aesthetics, and environmental responsibility.
Tomorrow, Friday, January 24, at 2:30 PM, we will explore these themes during the panel discussion “Innovation and Sustainability in Design”, held in The Green Circle Conference Room (Pavilion 2 – Elements). Alongside Isabella Goldmann, founder of Goldmann & Partners, Paola Vinci, co-founder of The Sustainable Mag, and other visionary experts, we will discuss how the fusion of creativity and responsibility is transforming design into a powerful tool for change. This will be a moment for dialogue, inspiration, and shared projects.
Objects and Stories from Around the World
Featuring a selection of 50 products from around the globe, each item on display tells a unique story of passion, innovation, and a desire to change the world through design. These are not just products—they are symbols of a better world.
Each product, evaluated by the International Research Centre for Applied Sustainability (IRCAS), aligns with the United Nations Sustainable Development Goals (SDGs). These market-ready products demonstrate that we can create a brighter future without compromising elegance and excellence.
“Sustainability must be tangible, accessible, and capable of evoking emotion. With The Green Circle, we aim to show that beauty and innovation can go hand in hand with an ethical and responsible approach.”
isabella goldmann
Sustainable Design and the Connection Between Humanity and Nature
One of the highlights of this edition is the Conference Room, a space where projects find their voice and ideas come to life. For four days, visions, innovations, and stories will be shared here. It will be a vibrant, inspiring hub where dreams of sustainability transform into tangible projects.
Imagine sitting next to the creator of a product that seamlessly blends innovation and respect for the planet. Imagine hearing stories about challenges, solutions, and a profound love for design and nature. This is the essence of the Conference Room: a place where connections turn into transformations.
We are, indeed, at a turning point. The global market for sustainable design is growing rapidly, driven by an increasing awareness among consumers. In Italy, 68% of people consider sustainability a priority in their purchasing decisions. This movement is not just about products; it represents a profound cultural shift, reflected in the choices we make for the objects we use in our homes.
This space goes beyond showcasing objects—it invites reflection on our lifestyle and daily choices, inspiring a deeper commitment to sustainability in every aspect of life.
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