Born in 1987 in the shadow of Mont Blanc, Napapijri reaches the highest peak in terms of sustainability thanks to the “Circular Series” collection. The line provides 100% circular, recyclable, and Cradle to Cradle certified products.
What does circular mean?
When each product reaches the end of its useful life, the material from which it is made is recycled or regenerated, providing further value. In addition, the brand promotes a recovery program that invites customers to return used garments to be transformed into new materials, in exchange for a discount code.
Napapijri goes circular
Italian excellence once again proves to be a leader in the sector, thanks to the partnership with Aquafil, a Made in Italy company that is known worldwide for the production and marketing of sustainable synthetic fibers. The entire collection is in fact completely recyclable and made with a single material, ECONYL®: recycled nylon obtained from fishing nets and waste material that can be regenerated, reshaped, and recreated indefinitely.
The watchword? Collaboration, a strategy that also proved decisive in obtaining Cradle to Cradle® Certification, a prestigious certification issued by the Cradle to Cradle Products Innovation Institute.
An important recognition that confirms the brand’s commitment to a positive impact on the planet and on people, thanks to safe, circular, and responsibly manufactured products in full compliance with high global standards along the entire value chain.
Exploring the sustainable DNA
Napapijri’s outdoor mountain DNA rediscovers urban aesthetics in the Circular Series FW21 collection, inspired by the Nepalese mountain landscape where human ingenuity blends with nature in the sacredness of the mountains.
The brand, originally from Aosta, also celebrates its authentic bond with nature through cuts, materials, and colors. It juxtaposes the bright greens of the forests with the warm tones of the sand and ochre of the desert, up to the shades of the sky in a dynamic alternation of reds and blues.
Elegance meets streetwear in the Unlimited line, which challenges classic canons and tells the story of the brand, starting from its archives and crossing all the peaks, from the Dolomites to Nepal. An exploration of times and places all over the world, revealed by contrasting materials and colors where classic lines meet fluorescent details and dynamic elements, recreating the depth of mountain landscapes.
Even the clean and essential shapes of the tops give life to the 20-22° Series, where elegance arrives at high altitudes with innovative parkas and jackets, thanks to removable elements and superior thermoregulation with Thermo-Fibre TM insulation, strictly feather-free and animal-friendly. Just like the 300 gram down jacket, where contemporaneity meets functionality thanks to the absence of seams that makes it reversible. A must-have garment with ripstop and stretch fabric and an original design, defined by 4 front pockets and a bright color palette. Features also present in the Circular Puffer, the down jacket that stands out for its military quilting inspired by the clothes of the first alpine explorers. For the first time, the brand includes knitwear in the Circular Series collection, presenting four classic ribbed sweaters that represent Napapijri’s authentic contemporary aesthetic, where the mountains have shaped the brand’s DNA.