Gucci Off The Grid is conceived to enhance respect for, and responsibility towards, the environment.
It means to live in a way that is unrecorded, in tune with the natural surroundings and away from the mainstream. Gucci sees in this philosophy a desire to leave behind a lighter footprint and journey more responsibly.
With this in mind, for pre-fall 2020-21 Gucci has developed Gucci Off The Grid. The first collection from Gucci Circular Lines.
Where this name comes from?
Gucci circular line name refers to the circular economy model. The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing products as long as possible. In this way, the life cycle of products is extended.
In practice, it implies reducing waste to a minimum. When a product reaches the end of its life, its materials are kept within the economy wherever possible. These can be productively used again and again, thereby creating further value.
What is behind Gucci Off The Grid collection?
This collection uses recycled, organic, bio-based and sustainably sourced materials.
ECONYL® a regenerated nylon produced by the Italian company Aquafil is one of the main actor of this collection. ECONYL® makes use pre and post consumer waste, including abandoned fishing nets, carpets and also nylon leftovers from Gucci’s manufacturing processes.
What is the mission of Gucci Off The Grid collection?
Gucci Off The Grid empowers those undertaking journeys to be respectful of the world we all inhabit, allowing them to extend more environmentally friendly practices to their lives.
If we lighten our environmental footprint we can enjoy the world with greater freedom – the freedom to follow our dreams, with curiosity, openness and joy.
It also demonstrates how Gucci’s circularity aims to reduce waste by putting it back into the production process.
How is it made?
The material is made from 100% regenerated polyamide, created from ECONYL® regenerated nylon.
However, in this collection, not only the nylon but also other components are made of recycled or environmentally friendly materials.
metal and chrome-free tanned leather, interlining fabrics made from organic cotton or recycled polyester
- metal parts made from recycled lead-free brass alloys and featuring nickel-free finishing employing recycled and RJC CoC-certified gold and palladium
- viscose twill from sustainable raw materials
- interlining from regenerated material
- soles of shoes that utilise bio-based content; accessories from recycled plastic; sewing thread from recycled polyester and zips with recycled polyester tape.
The manufacturing processes use solvent free adhesives and the recovery of nylon (Takeback Program) and leather scraps (Gucci Up Program).
Through the use of these materials, the collection is designed to decrease the carbon footprint, something Gucci is committed to helping achieve.
The collection features the GG logo. The bag range in the features three shiny and vivid colours: black, orange and yellow.
The multiple designs are characterised by softness and lightness, making them easy to use and wear. The core item is a backpack, which has been developed in two sizes, with three frontal pockets that enhance the style.
The Gucci Tennis 1977 sneaker for women and men, is tagged with the message that it has not been made using materials of animal origin. Both styles are presented in the same three colours as the other items in the collection.
There are also pouches, wallets and a brand new mini bag in Gucci Off The Grid, as well as bucket hats and baseball caps.
The Gucci Off The Grid Collection comes with dedicated FSC-certified packaging, in line with all other Gucci packaging.