Fashion / Luxury

A Light Flight towards Sustainability: BaconSugar is Born

The new limited edition capsule collection, BaconSugar, launched during Milan Fashion Week 23/24 is the exclusive collaboration between the renowned outerwear brand Bacon, and the luxurious multibrand Sugar, from Arezzo.

BaconSugar FW 23-24
BaconSugar FW 23-24

Sugar Club, the Space Dedicated to Innovation

On February 25th, the collection was presented at Sugar Club, the creative space recently opened by Beppe Angiolini, founder of Sugar. This space hosted a fashion presentation for the first time, becoming the ideal location for the launch of the innovative project Re Love BaconSugar.

Sugar Club is not just a commercial venue, but also an artistic and cultural hub dedicated to fashion and design. The minimal soul of Sugar will be preserved and will stimulate young talents to make this creative space a point of reference for research and communication.

“Sugar shares with Bacon the values of a more sustainable fashion and the commitment to innovation and the search for quality. That’s why we understood that we wanted to create something captivating and bold together, combining our respective skills, resources, and communities. We like the idea that our customers can choose unique pieces that we have specially reworked for them.”

Beppe Angiolini
Launch Event BaconSugar at Sugar Club

What is the Heart of BaconSugar?

The collection features a series of iconic pieces, including the Dada down jacket and the Storm bomber jacket. The Dada down jacket is made of waterproof fabric, while the Storm bomber jacket is 100% made of recycled down. Thanks to the use of high-quality flakes and the direct injection technique, the models are ultra-light and imperceptible. Based on Bacon’s iconic shell and enveloping shapes, the garments present together urban and elegant details. The reinterpretation of the iconic Dada down jacket features matte colors, while the Storm jacket is designed to attract new generations: from the choice of the genderless design to that of bright colors.

“I am honored and proud to collaborate with the quintessential Italian luxury multibrand. Sugar’s strong identity, creativity, and consistency that have always distinguished Beppe Angiolini’s work are perfect for telling Bacon’s evolution within the fashion world. This partnership represents a very important achievement and a great opportunity for brand growth.”


How did this Collaboration Come About?

Sustainability is now a necessary prerequisite in a highly polluting world such as that of fashion. Bacon wanted to confirm its commitment to the study and implementation of less impactful practices in the production of its flagship product: the down jacket. The launch of the BaconSugar collection indeed involves the use of 100% recycled down, accompanied by cutting-edge technologies capable of reducing waste. Moreover, the collaboration with Sugar contributes to consolidating the positioning of the outerwear brand in the global market through intense collaboration and dialogue with major retailers.

The BaconSugar collection, a perfect synthesis of innovation and creativity, represents the ideal combination between Bacon’s iconic and refined style and Sugar’s experience in the luxury world. The collection was designed for people who are looking for high-performing but lightweight garments, while maintaining that elegance and sophistication suitable for different occasions.

Martina Colombari
Marta ed Elbio

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