Gen Z is the first digital-native generation (1995 – 2010) that stands out for its activism in defending the environment and under-represented communities. Completely different from the Millennials, these young consumers of the future are raising concerns for luxury and…
A mirror of the times and customs, fashion is the art that better depicts the values and changes of society, shaped by the cultural evolution of which it has often become the protagonist. So today we are witnessing the revolution…
Regenerative fashion is the new challenge for the fashion industry. It’s no longer about sustaining the planet as it is, but rather taking it one step further and healing it. One of the industry’s most recognized names is leading the…
Watches mark time, time celebrates winners. The luxury industry, together with fashion and art, has always been in the front row when talking about big social changes. An ecosystem of companies –that maybe today it would be reductive call it…
Sustainability starts in the ordinary. If we want to induce people to change their consumption habits, we also need to rethink retail strategies. The three names chasing this noble objective are GreenPea, Staiy and Renoon – three proudly Italian companies.…
The world generates more than 2 billion tonnes of trash each year. One third of it never goes to a landfill or gets recycled – that garbage pollutes our lives. Even if we remove all the trash in our parks,…
As Marilyn Monroe used to sing: Diamonds are a girl’s best friends. Are they also friends of the planet? To Recarlo the answer is yes. The jewelry house, founded in 1967 in Valenza, by the Re family and famous for…
Bebe Vio won the second Paralympic gold medal in the female foil after Rio 2016. An example to follow for the many people whom, with great admiration applaud her tenacity, determination and joy of life as she has made of…
Gender equality, social inclusion and women empowerment are topics that we are becoming used to hear about more and more. They seem, simply because of their names, light-years away from the concreteness of daily life, but that in various forms…
Circular economy, research, education – four examples to follow in the name of sustainability. Brilliant projects that find in collaboration the key tool to grow an ecosystem in which companies, institutions and people can be leaders of change. In this…
The fashion industry has long had difficulty with inventory distortion and subsequently, poor sustainability practices. The frequent overstocks lead to enormous levels of waste and overproduction, in general, contributes to the decline of our world’s environment. In fact, nearly 20%…
In today’s world, we have so many throwaway items, but a mechanical watch is made to last and made to be repaired. The proof is in the museums that are full of them, still ticking away after hundreds of years.…
