When I was a teenager, becoming a top model like Cindy Crawford, Naomi Campbell or Kate Moss was absolutely an unreachable, basically impossible dream. I spent entire nights in front of the television looking at those glamorous fashion parties chockfull…
Stella McCartney is the absolute pioneer when we refer to sustainable fashion. Since the beginning she literally built up her brand with the goal of sustainability at its core. She never mixed-up sustainable with non-sustainable components and has always been…
“Mes que un club” (“More than a club”) is the slogan of the world-renowned Fútbol Club Barcelona; it fits perfectly within the topic of “social inclusion”. One can say that it applies not only to the football club itself, but…
Coronavirus has significantly affected the fashion industry, accelerating the transition towards technology and sustainability. Digital fashion weeks are the first outcome of this revolution. London broke the ice last June with a gender agnostic fashion week which was entirely digital.…
Gucci Off The Grid is conceived to enhance respect for, and responsibility towards, the environment. It means to live in a way that is unrecorded, in tune with the natural surroundings and away from the mainstream. Gucci sees in this…
“It’s time to make our way home“, that is the statement made by Janine Benyus in her famous TED talk about biomimicry. Janine is a world renown biologist, author and innovation consultant. Her first book about biomimicry was published in…
Stella McCartney is a sustainable fashion brand, this is a fact. What makes Stella McCartney’s sustainable business successful? Stella bases her business model and brand DNA on sustainability. Sustainability was her belief. She grew up with a clearly defined philosophy in her…
Social impact. Did you know that sustainability does not only refer to negative aspects like pollution but also to positive once? We know that the oil and gas industry causes the most pollution, followed by the industry. What about the…
Diamonds are a girl’s best friend – Marilyn Monroe docet. Every woman dreams of a wonderful Tiffany solitary ring, or a Harry Winston Tiara with a rare yellow diamond. But when looking at that diamond, do we ask ourself where…
